Refresh and hydrate your blonde, platinum or silver hair with the Philip Kingsley Pure Blonde/Silver Brightening Daily Conditioner. The nourishing conditioner creates a smoothing effect with a luxurious vegan formula to leave your hair feeling soft and silky. The conditioner is formulated with optical brighteners and violet hues to reduce the appearance of brassiness by neutralizing unwanted yellow tones. Hydrolyzed Wheat Protein fortifies the hair structure to provide strengthening benefits, essential for those who regularly color their hair. Unlike other violet condition, this gentle formula wont stain your hair purple! Anti-static agents help to prevent frizz to make your hair more manageable. The conditioner delivers reflective shine for a high-gloss finish, prolonging your color between salon visits.