If there ever was a brand that represents girl power, theBalm is it. This flirty, San-Fran based cosmetics collection is your ticket to looking fabulous in just five minutes - theBalm is your Wonder Woman moment.
Putting a sassy twist on female empowerment, the products always have a cheeky name, usually star vitamins A, C and E and are occasionally come with retro, pin-up girl packaging. Every palette, liner, powder, or other has a story.
Prep 'n' prime with the Time Balm primer and follow through with the Balm Shelter - a tinted moisturizer that not only evens out and enhances skin tone, but reduces redness and lasts for hours.
theBalm pus the fun back into applying make-up, offering a range of quick-fix beauty solutions to enhance your assets. Take the eyeshadow palettes, like 'Meet Matt Nude' - a set of nine satin-textured, matte-finish eyeshadow hues that can be worn alone or blended effortlessly to create a smokey eye with ease. Each shade is a Matt with a different surname, covering every mood, outfit or occasion.
I think I'd like to meet Matt Hung - which shade are you?
. The best-looking palette of the bunch is admittedly How 'Bout Them Apples?, a cutesy set of rosy colored apples that double up as lip and cheek creams. It's just what you need to get with the draping program, a trend that encourages contouring with blusher, but it's the overtly feminine Manizer Sisters Highlighter Trio that does it for us. Each highlighter is named after one of Marissa Shipman's sisters, AKA the founder of theBalm, and serves purpose as a shimmer and an eyeshadow too.
On the back of all theBalm products you'll find a QR code, scan it with a QR reader app (available to download for free on Google Play and the Apple Store) to access a free quick and easy 'how-to' tutorial.
Shop the full theBalm range to start creating playful looks or just touch up the great features you already have.
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